Run Surveys in Nigeria Without a Research Agency
If you've ever tried to run a consumer survey in Nigeria, you know the drill: you contact a research agency, negotiate a quote (usually ₦500,000 to ₦2,000,000+), wait 2-4 weeks for fieldwork, and then wait another week for the report. For a startup validating a product idea or a marketing team testing messaging, that timeline and budget is a dealbreaker.
But what if you could get 200 survey responses from real, ID-verified Nigerians in 48 hours for under ₦100,000?
That's what businesses are doing on Kobble.
What Is Kobble?
Kobble is a microtask marketplace that connects businesses with an on-demand workforce. You post a task — like "complete this survey" — set a reward per respondent, and verified workers complete it at scale. The platform handles payments, quality control, and dispute resolution.
How to Run a Survey on Kobble
1. Prepare Your Survey
Use any survey tool you're comfortable with — Google Forms, Typeform, SurveyMonkey, or even a simple spreadsheet. You'll share the link or attach the file when you post your task.
2. Post Your Task
Go to the Post a Task page and select the "Surveys & Research" category. In your instructions, include:
- The survey link or attached file
- Any demographic requirements (e.g., "must be 18-35", "must live in Lagos")
- How to prove completion (e.g., "screenshot the confirmation page")
- Estimated time to complete
You can attach files, screenshots, or documents as references. Need the task done urgently? Set a deadline — anywhere from 12 hours to 14 days. Or leave it open with no expiry.
3. Set Your Budget
Set a reward per respondent (minimum Ⓚ200, which is ₦200) and the number of slots — that's your target number of responses.
Example budget for 200 responses:
- Reward: Ⓚ300 per response (fair for a 5-10 minute survey)
- Slots: 200
- Base cost: Ⓚ60,000
- 8% posting fee: Ⓚ4,800
- Total: Ⓚ64,800 (₦64,800)
Compare that to ₦500,000+ from a research agency. And you'll get results in days, not weeks.
4. Require Verified Respondents
For research where demographic accuracy matters, enable "Verified Users Only" in Advanced Settings. This restricts responses to workers who have completed identity verification — they've submitted their NIN, a government-issued ID (passport, driver's licence, NIN slip, or voter's card), and a live selfie. Their NIN is stored encrypted and never shared.
This means every survey response comes from a verified, real Nigerian — not a bot, not a duplicate account.
5. Review Responses
Each worker submits proof of completion — typically a screenshot of the survey confirmation page, plus their written description. You review each submission in your dashboard:
- Approve to release payment instantly
- Reject with a reason if the response was low quality or incomplete
- Workers can dispute unfair rejections — our admin team mediates
You have 3 days to review each submission. Unreviewed submissions are automatically approved.
Use Cases
- Product validation: Survey 200 potential users before building a feature
- Market research: Understand Nigerian consumer preferences for a specific product category
- Academic research: Collect structured data from Nigerian respondents for a thesis or publication
- Ad testing: Show 3 ad concepts and measure preference before spending on a full campaign
- NPS / satisfaction: Run a customer satisfaction survey through Kobble instead of building an internal tool
Why Kobble vs. a Research Agency
| Research Agency | Kobble | |
|---|---|---|
| Cost (200 responses) | ₦500,000 - ₦2,000,000 | ~₦65,000 |
| Timeline | 3-6 weeks | 1-3 days |
| Respondent verification | Varies | NIN + ID + selfie (KYC) |
| Minimum commitment | Usually ₦300,000+ | Ⓚ200 (₦200) per response |
| Quality control | Trust the agency | You review every response |
Get Started
You don't need a proposal, a contract, or a meeting. Open the task creation page, select "Surveys & Research", paste your survey link, and you're live in minutes.
Your first 200 responses are a few clicks away. Launch your first survey →